Microsites: A Big Deal

Business Transactions   |   Corporate Law and Governance   |   Intellectual Property   |   Media, Entertainment, Music & Sports   |   Technology   |   April 12, 2017
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In his essay, “Microsites: A Big Deal” on, Marketing Strategist Drew Lillie discussed Launch To Thrive, Carlton Fields’ microsite that helps entrepreneurs and small business startups with their legal needs. Lillie explained how the microsite creates a niche service in a growing tech-focused market.  “When used in a targeted, purposeful manner, a microsite can provide a very powerful tool to enhance customer engagement,” he said.

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