Eden Franco

Eden Franco is an intellectual property attorney with a particular focus on intellectual property licensing, technology transactions, trademarks, cybersecurity, and data privacy. Eden provides intellectual property advice to clients in Florida and throughout the United States.

Eden drafts and negotiates agreements on a wide range of intellectual property and information technology matters, including software license agreements, software-as-a-service (SaaS) agreements, end-user license agreements, traditional master service agreements, reseller agreements, data protection addenda, and other related agreements across a wide range of industries, including for Fortune 500 companies.

Eden also conducts comprehensive trademark and design searches and analyzes federal, state, and common law sources to evaluate potential obstacles to registration. In conjunction with such trademark and design searches, Eden provides strategic legal analysis to guide clients in assessing registrability, enforcement risk, and brand adoption decisions. Eden also advises clients on trademark enforcement and brand protection. She regularly drafts cease-and-desist letters and prepares takedown notices to address infringing, misleading, or unauthorized uses of client trademarks. Eden works to quickly stop unauthorized uses of client trademarks, helping clients maintain brand control and deter future infringement.

Eden also guides organizations in various industries through data breaches and other cybersecurity incidents, including drafting incident response plans and breach notifications, and responding to regulatory inquiries.

Speaking Engagements

"Cybersecurity Legislation & Funding, and Practical Cybersecurity Guidance," Florida Municipal Attorneys Association 40th Annual Seminar, Bonita Springs, FL (July 29, 2022)

Multimedia

Honors & Recognitions

The Best Lawyers in America: Ones to Watch (2026–2027)

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Professional & Community Involvement

Eden is a member of the Florida Intellectual Property American Inn of Court and the South Florida Intellectual Property American Inn of Court.

Outside the office, Eden is a botany enthusiast, has a strong interest in interior and exterior design, and enjoys exploring new destinations through travel. At Florida State University College of Law, she served as staff editor of the Florida State University Law Review.