• Jill Sarnoff Riola
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Jill Sarnoff Riola

Jill Sarnoff Riola



Board certified in Intellectual Property Law by The Florida Bar, Jill Riola is a highly experienced intellectual property litigator, specializing in trademark, copyright, unfair competition, and trade secret litigation. She is also highly experienced in intellectual property transactions, ranging from U.S. and international trademark prosecution, merchandising and licensing agreements, and complex technology development and licensing agreements arising out of incubator technology licensing.

Jill has a rich in-house background, first as in-house trademark counsel for Carter-Wallace Inc. in New York, and later as the first in-house trademark counsel for Apple Computer, developing its U.S. and international trademark and copyright portfolio and enforcement programs, and supervising its worldwide trademark and copyright litigation. Her in-house experience has given Jill an unusual depth of understanding of how her clients’ businesses operate in the real world, enabling her to quickly grasp and anticipate her clients’ legal needs to best assist them in developing appropriate litigation or intellectual property portfolio development, ownership, and monetization strategies.

An experienced intellectual property litigation mediator, Jill is a member of the International Trademark Association Panel of Neutrals and the panel of certified mediators for the U.S. District Court for the Middle District of Florida.

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  • Board Certified in Intellectual Property Law by The Florida Bar
  • AV Rated by Martindale-Hubbell
  • WTR 1000 - The World’s Leading Trademark Professionals, World Trademark Review (2015–2019)
  • Florida Super Lawyers, Intellectual Property, Super Lawyers Magazine (2013–2019)
  • U.S. District Court for the Middle District of Florida Panel Mediators (2004–present)
  • International Trademark Association Panel of Neutrals (2005–present)
  • Florida Supreme Court Certified Arbitrator (2005–present)
  • Florida Legal Elite, Florida Trend Magazine (2010)
  • Best of the Bar, Intellectual Property,Orlando Business Journal (2006)

Professional & Community Involvement

  • Defense Research Institute
    • Intellectual Property Litigation Committee
      • Steering Committee (2013–present)
    • Chair, Trademark Specialty Law Group (2013–2017)
  • International Trademark Association
    • Executive Committee (1993–1994) 
    • Board of Directors (1991–1994) 
    • Chair, Special Ad Hoc Committee on ADR (1992–1994) 
    • Internet Policy and Electronic Communications Committees (1996–1997) 
    • Anti-Counterfeiting and Enforcement Committee (1997–1998) 
    • Membership Committee (2000–2001) 
    • Roundtable Committee (2004–2005) 
    • ADR Committee (2005–2009) 
    • Panel of Neutrals (2005–present)
  • State Bar of California
    • Executive Committee, Intellectual Property Law Section (1990–1991, 1999–2000)
  • The Florida Bar 
    • Business Law Section
      • Intellectual Property Committee
  • New York State Bar Association
  • American Bar Association
  • Jewish National Fund
    • Board of Directors, Orlando Chapter 
    • National Chair, Lawyers for Israel (2016–2018)
  • Jewish Family Services 
    • Former Member, Board of Directors

Speaking Engagements

  • "Trademarks and Bankruptcy: A Conundrum," Celesq-West LegalEdcenter IP Master Series (September 18, 2019)
  • "Recognize and Protect Your Intellectual Property," (2013)
  • “Legal Issues in International Business,” Rollins College Crummer Graduate School of Business, Winter Park, FL (2005, 2004)
  • “But I Paid For It, What Do You Mean I Don’t Own It,” Glocal Technology Partners, Orlando and Tampa, FL (2002)
  • “Florida Electronic Transactions Act and the Real Estate Industry,” Florida Land Title Association Annual Meeting, Jensen Beach, FL (2001)
  • “Trademarks, Copyrights, and the Internet,” State Bar of California, San Francisco, CA (1997)
  • “Trademarks, Copyrights, and the Internet,” Promotion Marketing Association of America Annual Law Conference, Chicago, IL (1995)
  • “Practical Strategies for Software Licensing,” Practising Law Institute, San Francisco, CA (1995)
  • European Community Trademark Act Seminar, Bureau Gevers and Sres. Elzaburu, San Francisco, CA (1995)
  • “Trademarks,” Computer Industry Seminar, International Trademark Association Annual Meeting, Orlando, FL (1995)
  • “Practical Strategies for Software Licensing,” Practising Law Institute, San Francisco, CA (1994)
  • “Trademarks,” Computer Industry Seminar, International Trademark Association Annual Meeting, Seattle, WA (1994)
  • “Intellectual Property Rights Agreements for Multimedia,” International QuickTime Developers Conference, San Francisco, CA (1993)
  • “Intellectual Property Rights Agreements for Multimedia,” Santa Clara County Bar Association, Sunnyvale, CA (1993)
  •  “Intellectual Property Rights Agreements for Multimedia,” California State Bar Annual Meeting, San Francisco, CA (1992)
  • “Intellectual Property Rights Agreements for Multimedia,” American Intellectual Property Law Association, Palm Springs, CA (1992)
  • “Global Intellectual Property Series, Practical Strategies Trademarks: Licensing,” Practising Law Institute, Los Angeles, CA (1992)


  • New York University School of Law (J.D., 1979)
  • University of Rochester (B.A., magna cum laude, 1976)
Bar Admissions
  • Florida
Board Certifications
  • Intellectual Property Law
Court Admissions
  • U.S. Supreme Court
  • U.S. Court of Appeals, Sixth Circuit
  • U.S. Court of Appeals, Eleventh Circuit
  • U.S. District Court, Central District of California
  • U.S. District Court, Southern District of California
  • U.S. District Court, Middle District of Florida
  • U.S. District Court, Southern District of Florida
  • U.S. District Court, Southern District of New York
  • California State Courts
  • Florida State Courts
  • New York State Courts


  • Shareholder, Akerman Senterfitt, Orlando, FL (2007–2009)
  • Partner, Baker & Hostetler, Orlando, FL (1995–2007)
  • Senior Trademark and Copyright Counsel, Apple Computer Inc., Cupertino, CA (1986–1995)
  • Attorney, Blakely, Sokoloff, Taylor & Zafman, Beverly Hills, CA (1983–1986)
  • Trademark Counsel, Carter-Wallace Inc., New York, NY (1982–1983)
  • Attorney, Lieberman, Rudolph & Nowak/Hopgood Calimafde Khalil Blaustein & Lieberman, New York, NY (1979–1982)


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