From Campus to Counsel: Marketing Advice for First-Year Attorneys

November 22, 2022

The From Campus to Counsel Podcast is designed to help law students and new attorneys as they navigate applying to and starting at a private practice law firm. Join us as we dive into the inner workings of on-campus recruiting, becoming an indispensable summer associate, and succeeding as a new attorney.

New lawyers cannot ignore business development. Like plotting a journey across the ocean by rowboat, a lawyer’s careful navigation in the early months of his or her career can determine where he or she ends up years later. Jack introduces the concept of climbing the client service mountain, and moving from task, to matter, to client. Ted explains the distinction between practice groups and industry groups, for both in-firm development and outside marketing specialization. The hosts also unpack the core importance of never walking past an old friend to greet a new friend, and the rule of thumb to be a member of just one local, one state, and one national attorney or industry group..

©2023 Carlton Fields, P.A. Carlton Fields practices law in California through Carlton Fields, LLP. Carlton Fields publications should not be construed as legal advice on any specific facts or circumstances. The contents are intended for general information and educational purposes only, and should not be relied on as if it were advice about a particular fact situation. The distribution of this publication is not intended to create, and receipt of it does not constitute, an attorney-client relationship with Carlton Fields. This publication may not be quoted or referred to in any other publication or proceeding without the prior written consent of the firm, to be given or withheld at our discretion. To request reprint permission for any of our publications, please use our Contact Us form via the link below. The views set forth herein are the personal views of the author and do not necessarily reflect those of the firm. This site may contain hypertext links to information created and maintained by other entities. Carlton Fields does not control or guarantee the accuracy or completeness of this outside information, nor is the inclusion of a link to be intended as an endorsement of those outside sites.

Subscribe to Publications


The information on this website is presented as a service for our clients and Internet users and is not intended to be legal advice, nor should you consider it as such. Although we welcome your inquiries, please keep in mind that merely contacting us will not establish an attorney-client relationship between us. Consequently, you should not convey any confidential information to us until a formal attorney-client relationship has been established. Please remember that electronic correspondence on the internet is not secure and that you should not include sensitive or confidential information in messages. With that in mind, we look forward to hearing from you.