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COVID-19 Workplace Vaccination Campaign Messaging Strategy Checklist

Coronavirus   |   Labor & Employment   |   December 31, 2020
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Identify points of contact/“SWAT team” comprising representatives from:
  • Human resources
  • Compliance/risk management
  • Occupational health
  • Marketing/public relations
  • Legal
Compile internal and external resource list:
  • Health benefits information
  • Federal and state agency website publications
  • Company leave and absence policies
  • Point(s) of contact for COVID-related questions

Develop and deliver (a) management training and (b) employee training about the COVID-19 vaccine:

  • What we know about it
  • Benefits
  • Availability
  • Company support
  • Exemption requests and other special issues
  • CDC and other resources

Develop and distribute vaccination campaign promotional materials:

  • FAQ
  • CDC-provided collateral, such as posters
  • Social media and other marketing content
  • Leadership “testimonials”

Monitor for, and publicize, regulatory and other important updates/developments:

  • Designate SWAT team member to be in charge of regularly checking federal, state, and local health and regulatory authorities for COVID-19 vaccine information
  • Develop mechanism (newsletter, blog, email blast) for communicating important updates to staff

Keep legal counsel and other SWAT team members in the loop regarding roll-out issues or concerns


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