Skip to Content

Brand/Celebrity Licensing Partnership Guide

Carlton Fields intellectual property attorney Steve Sidman was recently quoted in a Branding Strategy Insider article, “Brand/Celebrity Licensing Partnership Guide,” regarding how critical contracts are in managing brand and celebrity relationships.

Companies should carefully consider all aspects of working with a celebrity, including obligations of parties, payment schedules and terms, and warranties, in particular, moral turpitude clauses.

Moral turpitude clauses primarily protect the organization’s brand from any wrongdoing on the part of the celebrity.

Sidman states that the typical morals clause should clearly define the offenses that invoke the clause, and the remedies that are then available, though clarity isn’t always achieved in these instances.

Read the article.


The information on this website is presented as a service for our clients and Internet users and is not intended to be legal advice, nor should you consider it as such. Although we welcome your inquiries, please keep in mind that merely contacting us will not establish an attorney-client relationship between us. Consequently, you should not convey any confidential information to us until a formal attorney-client relationship has been established. Please remember that electronic correspondence on the internet is not secure and that you should not include sensitive or confidential information in messages. With that in mind, we look forward to hearing from you.